Cool Christmas Stuff

From Idaho to the Capitol: Meet America’s 2026 Christmas tree

Each year, one of America’s national forests gets the chance to send a little piece of home to Washington, D.C., where it becomes the nation’s Christmas tree. For 2026, that […]

Hallmark wants to find America’s merriest Christmas town in 2026

Is your hometown the kind of place where neighbors gather to light a towering Christmas tree, storefronts glow with thousands of lights, and the holiday spirit seems to last well […]

Las Vegas Christmas Maze returns in 2026 with new attractions, more lights, and holiday magic

The dazzling Las Vegas Christmas Maze, part of the annual Enchant Christmas event at Las Vegas Ballpark, is set to return for the 2026 holiday season with its biggest refresh […]

Vintage Christmas

From holiday classic to cultural curiosity:
The story behind Schlitz's famous 1950s Life magazine Christmas ad

Few vintage Christmas advertisements tell the story of mid-century America quite like a Schlitz Beer ad that appeared in Life magazine during the 1950s. The illustration features a husband standing comfortably in the kitchen pouring himself a glass of beer while, in the background, his wife wrestles with a freshly cut Christmas tree. Today the image is often shared online as an example of outdated gender roles, but at the time it reflected the idealized vision of postwar American family life that advertisers were promoting. Following the end of World War II, millions of families settled into new suburban homes, consumer spending surged, and magazines like Life became showcases for the latest appliances, automobiles, and household products. Beer companies, including Schlitz, marketed themselves not just as beverages but as symbols of relaxation and domestic success.

Christmas preparations at the time were portrayed as a family affair, yet advertising frequently depicted husbands enjoying the rewards of the season while wives handled much of the decorating and holiday hard work. Modern audiences often view the image with a mix of amusement and disbelief, but historians view it as an authentic snapshot of the era's culture. The ad has become one of the most recognizable holiday advertisements of the 1950s, offering a fascinating window into how Christmas, marriage, and family life were portrayed during America's postwar boom years.

More than seventy years later, the Schlitz story is coming to an end. In May 2026, Pabst Brewing Company announced it was discontinuing Schlitz Premium after 177 years, citing rising production, storage, and shipping costs along with declining demand. Before the final curtain falls, Wisconsin Brewing Company received permission to brew one last commemorative batch, giving fans of "The Beer That Made Milwaukee Famous" an opportunity to raise one final glass to one of America's most iconic beer brands.


Go to our "Vintage Christmas" archive to see all our vintage holiday photos.

 

Holiday Song Spotlight

The death of Dolly Parton at age 80 has brought renewed attention to the remarkable body of music she leaves behind. Among the many memorable collaborations in her career is her 2020 recording of “Pretty Paper” with longtime friend Willie Nelson. The Christmas duet brought together two of country music’s most recognizable voices and reunited friends whose careers and songwriting roots stretched back decades.

“Pretty Paper” was written by Willie Nelson in 1963 after he was inspired by a street vendor in Fort Worth, Texas, selling pencils, ribbons and wrapping paper during the Christmas season. The song became a bittersweet reminder of the people who can be overlooked amid the excitement of the holidays. Roy Orbison first made the song a hit, and Nelson later recorded it himself, making it the title track of his 1979 Christmas album, as well as a book he co-authored.

Parton had long loved “Pretty Paper” and selected it for her 2020 album A Holly Dolly Christmas. She had one obvious idea for making the recording even more special: invite the man who wrote it to sing alongside her. Parton and Nelson had known each other since their early days as songwriters in Nashville. They had also recorded together before, including their 1982 hit “Everything’s Beautiful (In Its Own Way).” Now, the recording takes on an added poignancy as fans remember Parton and her extraordinary legacy.


Listen to all our seasonal recommendations
by clicking here: Holiday Song Spotlight archive!

Holiday Highlights

25 Towns, One Big Christmas Dream: Hallmark’s 2026 Contest Heats Up

Hallmark’s search for America’s merriest Christmas town has entered its next phase. What began in July as a nationwide invitation for communities to show off their holiday spirit has now been narrowed to 25 finalists, each of which has earned recognition as an Official Hallmark Christmas Town. The competition is part of Hallmark Channel’s 25th anniversary celebration. One lucky community will ultimately have the opportunity to be featured in a future Hallmark original movie.

The nomination period officially closed on August 10, and public voting opened on August 14. Fans can now cast a vote each day through September 4, giving the finalists several weeks to rally residents, visitors and, presumably, every cousin, coworker and Facebook friend. The contest is designed to recognize communities that capture the ingredients Hallmark believes make Christmas special: community spirit, holiday traditions, neighborhood charm and goodwill.

The 25 finalists represent a broad slice of Christmas America. Among the communities attracting attention are Marlborough, Boerne, Carlinville, Bemidji and Lewisburg. Each has its own Christmas personality, from historic downtowns and elaborate lighting displays to parades, markets and traditions that have been bringing communities together for generations.

All 25 finalists are already winners of sorts. Each will receive Hallmark’s Official Hallmark Christmas Town designation, along with promotional materials designed to help communities celebrate and publicize the honor. But the grand prize winner will receive the contest’s most cinematic reward: the chance to have its town featured as the setting for a Hallmark original movie. For communities that have spent years hearing visitors say, “This place looks like something out of a Hallmark Christmas movie,” this competition offers the tantalizing possibility that the cameras may actually show up.

The contest has also sparked a burst of hometown campaigning across the country. In Boerne, Texas, local supporters are highlighting the town’s Dickens on Main celebration, holiday parade and German heritage. Marlborough, Connecticut, is pointing to its seasonal traditions and picturesque Lake Terramuggus, while Bemidji, Minnesota, is promoting its annual First City of Lights celebration. In Lewisburg, West Virginia, supporters are showcasing the historic downtown and its Magic of Christmas festivities.

Voting continues through September 4, after which Hallmark and its judging process will determine which community ultimately earns the title of Hallmark’s Merriest Christmas Town. The winner is expected to be announced around Halloween, providing a particularly festive piece of news just as the Christmas season prepares to kick off. Until then, the 25 finalists have a few more weeks to prove that when it comes to Christmas spirit, their town is the one where Hallmark’s cameras should come calling.


Go to our Holiday Highlights section to all our spotlights.

Countdown to Christmas!

Did you know?

In 2020, Dolly Parton brought her signature blend of music, heart and holiday sparkle to Netflix with Dolly Parton’s Christmas on the Square. The musical Christmas film tells the story of Regina Fuller, a wealthy woman who returns to her hometown with plans to sell the entire town just before Christmas. Standing in her way is an angel, played by Parton herself, who hopes to remind Regina of the importance of compassion, forgiveness and the true meaning of Christmas.

The project was especially personal for Parton, who wrote the film’s original songs and helped create its full-scale musical atmosphere. Starring Christine Baranski, Jenifer Lewis and Treat Williams, Christmas on the Square combined elaborate musical numbers with a classic Christmas redemption story. As Regina confronts her past, the people of the town come together to protect the community they love. Released during the difficult Covid holiday season of 2020, Dolly Parton’s Christmas on the Square delivered optimism at a time when many viewers needed it most.


Go to our "Did you know" archive to see all our fun facts!

Mini Movie and Soundtrack Reviews

Our latest review!

At first glance, Santa Camp appears to be a lighthearted documentary about professional Santas gathering in the New Hampshire woods to perfect their craft before the Christmas season begins. And it's true that this 2022 HBO documentary certainly delivers plenty of charming moments, from beard grooming and costume workshops to lessons on portraying the big man himself. But beneath its cheery surface lies a much different story about identity, inclusion, and who Santa Claus represents in our ever-changing world.


Read the full review of this movie, as well as all our mini movie and soundtrack reviews, by clicking here!

Holiday Books

For fans of Elvis Presley and Christmas, Christmas with Elvis by Robert Elder offers a nostalgic look back at the King's iconic connection to the holiday season. With vintage photographs, behind-the-scenes stories, and historical insights, the book explores how Christmas became an important part of Elvis's personal and public life.


Learn more about Robert Elder's Christmas with Elvis, as well as all our featured Christmas books, by clicking here!

The Christmas Lists

Our new set of Christmas lists is here and includes a list of things minimalists always declutter after the holidays and more!


Go to our Christmas List section to see this list and many more!

Subscribe to our christmaseveryminute newsletter!

* indicates required

Intuit Mailchimp

Contact us!

ChristmasEveryMinute is always interested in your feedback, story ideas or how you enjoy Christmas every minute. To contact us by email, write to Chris LaFontaine at:

celebratechristmaseveryminute@gmail.com